Disney Pixar has released information about the upcoming extension of their small but growing film family.
As the struggling mom 'n' pop company tries to grow and compete with larger competitors, the Disney family is trying something new in Hollywood: a thing called a "sequel," thus extending the concept of a film into what they call a "franchise."
This is so rarely done in Hollywood, that it is clearly a big gamble. The film, currently entitled "Toy Story 4," picks up from the previous installment about a lovable cowboy doll and his space ranger/action figure friend/secret lover.
In a statement reported on Variety's website, Director John Lasseter is reported to have said, "We don't want to do anything with [the Toy Story characters] unless it lives up to or surpasses what's gone before...But when Andrew, Pete, Lee and I came up with this new idea, I just could not stop thinking about it."
For those who do not work in the film industry, we offer a translation:
"When the team had it's 47th company-mandated meeting on further exploiting the Toy Story franchise, we were pleased that we finally came up with something the suits felt was marketable, that Disney could easily turn into a licensing frenzy. Seriously. You ain't seen marketing like this. Not even for Star Wars. Disney is bringing in an entire marketing group just for the licensing of this flick. And, this time, I've got a sweet back-end deal, so I get big bucks almost right out of the gate. I'm gonna be rich, bitch...not the kind of rich I am now. I mean, like, buying-ownership-of-those-people-who-run-around-Disneyland-in-those-costumes-and-having-them-come-back-to-my-place-to-perform-for-my-pleasure kind of rich. Fuck yeah."
The film is set to release in June 2017, one month after the studio's Guardians of the Galaxy 2 and, in a "take that, bitches" move, right around the time DC/WB releases whatever movie will replace the likely cancelled Justice League film.
-30-
No comments:
Post a Comment